Behind the vision
How my journey started - A path to freedom
How my journey started was with a desire for more freedom — beyond routines and office walls. What began as a passion for design became a lifestyle grounded in purpose, flexibility, and self-growth.
Where my search for freedom began
For a long time, I thought freedom was something you earned later in life. But I started to question that.
To me, real freedom meant having the flexibility to work from anywhere, explore new places while I was still young, and build a life that didn’t depend on outdated routines. I wanted more than just weekends and vacation days.
But my life didn’t always look that way.
Where my mindset shifted
Everything started to change when I spent five weeks in Latin America visiting my partner.
That short trip opened my eyes to a different pace of life — one where I felt energized, inspired, and truly alive. Coming back, I couldn’t ignore the contrast. The 9-to-5 routine suddenly felt outdated and limiting.
It made me realize that with the internet, the old way of working no longer made sense — and I didn’t want to live my life on autopilot anymore.